Audy Irwantoro's profile

On The Table - Branding

On The Table 
- farmers market & dinner at the farm -

Introducing a new concept in Singapore about the real freshness in groceries (in this case : fruit and vegetable)  shopping that actually can be held outside the air-conditioned room. On The Table is a weekly open-air event that is devided into two events : Daytime for selling local products (Farmers Market) and Evening time for a unique dinner gathering, the courses are based on a theme that changes every week, such as : Vegetarian Comfort Food Night, Gluten-Free Night, Raw-Food Night, and so on. The approach are creating a good relationship between the buyers and seller and creating a fun & quick getaway for busy working adults who want to experience new things on their weekend, hopefully On The Table will be a space for people to gather, relax, and share happiness.
 
Personal Story - The inspiration : 
Dinner time is the most special time for my family and I.
It is the only time for us to gather, relax, and share our story in a day.
We share happiness in such a short time while we are all enjoying our meal.
And all the happiness happen here, On The Table.
 
Tagline :
Freshness to Your Table

 
Material(s) :
Plywood 
Brown Paper
- are used to bring out the natural feeling of the products.

 
Technique(s):
Hand-Transferred, Laser Cut, and Matte finishing
-LOGO-
Basic idea : The perspective of a table
 
Farmers Market tag uses white background to represent the daytime event, while
Dinner at The Farm tag uses black background to represent the night event
- Hand-transferred pattern on wood -
 
 
- Hand-transferred pattern on recycled brown paper -
On The Table - Branding
Published:

On The Table - Branding

Student Work My Final Second Year Project with theme : Orchard, Farmer's Funk. Comments are welcome! :)

Published: