Omega introduced the first watch from their Seamaster collection in 1948. The goal of the Seamaster campaign is to showcase today's successful water-sports athlete's who choose to wear Seamaster watches. The intent is to show the audience that Omega is just as flexible in creating a fine, hand-crafted watch, as it is stylish and functional for extreme sports of today.

 

An augmented-reality iPhone app was designed to offer any user the opportunity to experience what an Omega Seamaster watch might look like on their own arm, regardless of how far they are from an Omega store. Users can try on their favorite watches in the collection, and learn which of their favorite athletes are wearing Seamaster watches as well. 

 

Magazine Spread

iPhone Augmented-Reality App