One project at Forsbergs School of Design was to design the graphic identity to the happy occasion that Åre and Östersund have been selected to host the winter Olympic Games in 2012. Together with Art Director Sophia Danforth I created a design program inspired by the similarities between wild animal life and sports. The ranking vs the place in hierarchy in the animal flock. The survival of the fittest, the adrenalin and to meet tour opponent eye to eye. We selected one wild animal from Åre Östersund to correspond to each sport.