At the time of creating this self-initiated poster, Old Spice's campaign titled "The Man Your Man Could Smell Like” was in full swing. The results of the campaign relative to sales and the social media buzz, exponentially exceeded expectations and ultimately marked the campaign as one of the most successful in history.

This poster maps out some of the larger statistics from the campaign to show just how big of an impact the campaign was. Bringing in elements such as the cutting-off of the logo and Old Spice colors helped reflect current visual identity establishments that the brand used at the time.

 

View the original process post here.