DISTINGUISHED PAST, BRILLIANT FUTURE Old Police Headquarters is a historic complex with beautiful architectural details located in downtown San Diego. A new initiative to transform the property from an abandoned municipal building into a vibrant community experience, featuring a unique blend of restaurants and retailers, demanded a brand story clearly considered from start to finish.

The project began with a renaming of the property from the address driven name of One Pacific to Old Police Headquarters. The new name captures the originality of the buildings history and sets the stage for a vibrant visual story. Marketing materials evoke an aura of casual sophistication with Spanish Mediterranean influences, setting the tone necessary to turn an exclusively Californian location into an extraordinary hub of activity.
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