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Old Farmer - Steak Cutlery - Brand Identity

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  • Old Farmer - Steak Cutlery
    Brand Identity - School Assignment
  • Task
    Make a brochure for Old Farmer, which is a steak cutlery brand by GENSE.

    Background
    Old Farmer is a steak cutlery made with high quality material. The Packaging is a wooden box (see 1st image below), which emphasize the raw and rustic style and feel of the cutlery.

    Solution
    I created a brochure, which should reflect the style of the cutlery and appeal to the real man. Since it is steak cutlery, I wanted to put extra focus on steaks and barbeque.

    The idea with the QR code is, that will open a demonstration in augmented reality, where the user can see how easy it is to cut the steak with the Old Farmer knife.


    // School Assignment from School of Visual Communication, Denmark