The Problem:
Old El Paso recognized many families have trouble breaking out a boring dinner routine.
The Solution:
We started a Dinner Revoluçion and called people to arms with You Mexi-Can!
The campaign began with teaser pre-roll videos that delivered the message in 5 seconds. Disruptive online and out-of-home ads came next, followed by 2 television spots — all driving to our new Old El Paso FaceBook page at YouMexi-Can.ca
The Results:
Within the first 3 weeks, we attracted over 50K Facebook followers.
By the end of the campaign, the Dinner Revoluçion conquered the dinner routine and succeeded in raising Old El Paso's sales from a negative to a positive score.
