Branding for the Old City District neighborhood. The birthplace of America, and now a leading district for art, history, cuisine, and technology–not only in Philadelphia, but around the world.

A hand-done type-centric logo is the foundation of this contemporary take on woodblock printing. The mundane, drab Old City brick and mortar streets have been revitalized by the vision of bright, fun colors interchanging through the streets, leading you to all Old City has to offer. The banners were strategically placed at main corridors, usually dividing Old City from Center City and surrounding neighborhoods, now leading visitors into the district. Each color was chosen to represent a different facet of Old City, giving way to a new way-finding system implemented with window vinyls for all commercial residents of the district, making it super easy as a tourist to find what you are looking for. Read Less