In 2009, we got the call from Oklahoma City RedHawks. They needed help with game day collateral and park signage. Of course there was also a catch. It was the inaugural season for the team’s new logo and there wasn’t a single usable photo of any athlete in the new uniform or of actual gameplay. The challenge we were given was to create collateral that was unique, authentic and fun. The solution we discovered was to create a custom embroidered type library for messages layered on top of textures of the game and apparel.