- The Oklahoma City Community Foundation’s expectations for its 2011 campaign were clear – improve awareness of the Foundation’s efforts and increase donor contributions. All tactics needed to reinforce the Foundation’s tagline “Helping You Help the Community.” To accomplish these goals, ghost created concepts around the idea of “help” that showcased the real beneficiaries of philanthropic action followed by identifying the project or non-profit cause, the donor who took action, and lastly the Oklahoma City Community Foundation as the vehicle that made the assistance possible. An independent musician was selected for an original music track that serves as a strong unifying element for all spots.
- It was a blast having the opportunity to see this develop from an idea to being on location, actually seeing it all come to life. Thanks for viewing!Be sure to check out more work at ghostadv.net