This packaging redesign concept for Oh's! Cereal aims to rethink the traditional cereal box packaging to improve its usability and sustainability. The lid of the new container has a window, which lets people see the actual cereal they are purchasing.
The redesign also includes a new character that embodies the nature of the name "Oh's!" with its surprised expression. As the cereal is considered a family cereal, it was necessary to create a design that attracts both children and adults. The playful nature of the new character aims to attract children, and the retro inspired design aims to attract adults. The characters also "interact" with one another while sitting on grocery store shelves, which would should grab a customer's attention amidst other cereal boxes.