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Bēhance

  • Ohmibod
    El aviso en una revista femenina invita a la lectora a escanear el código Qr que direcciona a un sitio programado con realidad aumentada.
     
    Mientras se ubica el smartphone sobre la pieza gráfica, Kraivtz cobra vida y comienza a moverse al mismo tiempo que canta Fly Away.
     
    Del mismo modo, el smartphone, vibra al ritmo de la canción.
     
    Finalmente, el artista es sustituido por el producto, y  la frase "Siente lo que es Fly Away con Lenny Kravitz" es reemplazada por "Siente lo que es Fly Away con OhMiBod"
  • What is OhMiBod?
    It is a female sexual toy brand. Their product is a vibrator that it must be connected to an ipod/iphone to work. Once connected the user play the music on the device and the vibrator will vibrate at the rhythm of the music.
     
    Brief
    Raise awareness of the product by digital media

    What we made
    1 In a female magazine we invite to the readers to scan a QR code that re-direcction to a web site where we are gonna ask their permisse to download an app to work with augmented Reality and use the camera´s device.
    2 The user has to ubicate the smartphone over the singer and then, the aumentide reality starts working. The singer will appear and he will sing for the user while the device vibrates at the rhythm of the song.
    3 The singer will dissapear and we will let a message inviting the user to taste OhMiBod.