- Branding Project , Shenkar institute of Design Visual Communication Department ,Guided by Ernesto Bijovsky
The State of Israel is under military attack, initiated by The Islamic Republic of Iran. The attack escalated into an all out war with Israel's surrounding neighbors. Tel Aviv has been completely evacuated and Israel's province is at full capacity. The Israeli government does not know how and when this ongoing warfare will end, but it seems that currently there is no end in sight.
Students we're required to come up with an image for one of these three options: a war singer; a protest organization (pro-war or anti-war); an aid organization (which distributes anything from food to chemical warfare protection kits).
OGAEN (Anchor) serves as an organization, which treats wartime trauma and shock casualties. OGAEN treats its patients using natural, holistic methods and a line of natural products specially developed for these purposes. OGAEN operates help hotlines, employs a team of caregivers, which treat the patient within his or hers own home, conduct healing seminars and distributes natural medicines, tea infusions and herbs specially developed to aid in stress relief.