Design and Animation
Photoshop (CS5), Copy by Impact
The intent of the first banner was to engage individuals in the Out-Of-Office contest. The banner indicates the
convenience of using Office 365 outside of the “office walls” by floating the text without constraining it within a frame.
The second banner carries the message of how Office 365 is beneficial to businesses as it allows them to centralize their information. I used a small portion of the Microsoft swoop graphic to indicate ease and efficiency and allowed the rest of the space to remain free of clutter so that emphasis could be placed on the copy.
The final frames show a highlight pass over the CTA button. I did this to round out the rhythm of the animation.