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  • Odooproject Identity

    identity design for solar decathlon team
    of budapest university of technology and economics

    Hidden Characters, 2011-2012

  • Solar Decathlon Europe

    The Solar Decathlon Competition is an international innovation competition between the best universities all around the world,organized by the U.S. Department of Energy and the Spanish Government since 2002. The goal of the contest is to popularize the usage of solar energy in architectural solutions and to call into being the social and market support of green technologies.

  • Odooproject

    First from our region, students of the Budapest University of Technology and Economics (BME) submitted a successful tender.

    We were asked by the team that we join to them and create the visual identity of Odooproject. 

    Our tasks: logo system, brand strategy, visual identity manual, visual language, business cards, promotional posters, brochures, elements of printed and digital communication, elements of online communication, web design, invitation cards...

    The visual identity of Odooproject is just as innovative and forward-looking as team's submission itself, we handle matters of communication and PR as a separate unit of management, with emphasis near equal to that which matters of professional dimension receive.

    More information about Odooproject on facebook

  • House

    The shape of the house was inspired by the emphatic house-court relation,which is a typical attribute of the traditional Hungarian house, where the closed space and the openair court creates the living space.The typical uses within the lot are always changing according to the seasons and the sun’s position on the ecliptic, to which the house can always react. 

    Visualization of the house by Márk Szőke

  • Identity concept

    Our major premise in designing identity for the house has been idea that the alternation of day and night as well as the passing of seasons has an effect on tenants as well. Since we are aiming for an organic relationship between visual identity and submission, our goal is that, much like it effects the house, the Sun play a central part forming visual identity as well.

  • Dynamic Identity

    Due to the surge of virtual media as well as the lack of challenge their technological implementation would pose, dynamic logos have become quite common, probably even boring. However, our perception is that solutions with substance, which are not mere submission to trend, are becoming more and more rare. What inspired us to create a dynamic logo was the thought of involving solar energy. That is to say, it is the natural dynamics of Earth and Sun that lead us to construct a dynamically changing logo. A further interesting point is that different carriers of our visual identity will feature different versions
    of our logo.

  • Natural Dynamic

    At the core of our concept lies the recognition that, in projecting the image of the building as shadow, the Sun itself does the task of graphic design, highlighting just the parts of the house which are engaged in collecting energy. Thus, the Sun is in dynamic interaction with not only the building, but the logo as well.
  • Revolving around the Sun and also rotating around its own axis, Earth’s natural movement results in a dynamics of shade and shadow which alters both within the day, and also as the days pass. The result is a rich, almost endless variety of emerging shade-shadow constellations.

  • Logo variations, visual language, visual identity manual
  • logo indicates the date and time of the shadow

    Working on the logo we analyzed a Summer and an Autumn day in Hungary, arriving at a set of 11 daytime, and a single nighttime (an inverse) version in the end. These we have have found the most pleasing aesthetically.


  • Business cards

  • Printed communication, brochures

  • Printed communication, poster design

  • Printed communication, editorial design

  • Digital communication, web design
    Web developer: Gábor Németh
    Actionscript developer: András Polgár

    visit the site of the Odooproject

  • Posters at work
    Photos by Balázs Danyi

  • Digital communication, microsite
    Actionscript developer: András Polgár

    Visit the Microsite

  • Thank you for watching!

    You can follow the Odooproject on facebook


    Communication coordinator: Orsolya Nagy
    Student team leader: Adrián Auth
    Web developer: Gábor Németh
    Actionscript developer: András polgár
    Visualisation designer: Márk Szőke
    Photographers: Balázs Danyi, Ádám Szekér

    graphic design by Hidden Characters

  • © 2012 Hidden Characters
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