ODETTE TOILETTE
Brand identity & packaging.
Odette Toilette is the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.
DF designed Odette Toilette's identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson
Brand Icon – As part of the brand identity we wanted to visualise Odette’s favourite scent 'Bandit' using a typographic ‘O’ framework as its vessel.
Blend #1 of Odette Toilette's Pot Pourri is limited to 250 pots.
Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort. The pot pourri's midnight-black clay pot was hand-made in an artisinal pottery near York.
Simple brand guidelines.
