Converting FactoLab, a hair salon in Lisbon, into a bar.
Named Odessa after the ukrainian harbour city, it's located in Lisbon's river side.
The salon's interiors are guided mainly by vertical lines and clean shapes. For the logo, we used the tall rectangle - the shape of the salon's mirrors - as the base of all graphics and mixed it with a bit of russian inspiration.
For the release we created Miss Odessa and brought her to life via Facebook. Two weeks after the opening, Odessa now has 927 friends…