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Obsurfation | Branding

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  • Obsurfation is a swell, wind, tide and weather observation and forecasts app for water sport enthusiasts. The app focuses on providing an unparalleled services and user-experience through a beautiful, interactive interface to provide timely and accurate surf information. Obsurfation approached Pennant to develop a brandmark that complimented the design of the app and that could also be adapted into an icon for use on mobile devices.
    Our solution was a script wordmark, reflecting the wave like forms of the ocean, with a custom ‘O’ glyph that can be pulled-out to create a distinctive icon that will stand out in crowded app stores. We also designed condition indicator icons for use in the app and a responsive marketing website that demonstrated the key features.
    Development: Inspire9
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