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Obesity in America

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  • Info Graphics
    Obesity in America
    for Social Awareness Campaign / Direct Mail

  • Consisting of two vertical spreads with information, important facts and graphs about obesity in America, the idea was
    to show the risks obese people have using the well-known illustrations of the Pacman Game. “Pacman” represents the American population with bad eating habits, the main cities with obesity problems are shown as “The Players” and the graphs are designed as an actual part of the game. The graphics were designed so that any audience, 12 years of age
    and up, would easily understand them.