Oberweiss Dairy Company
Identity redesign
As my first packaging endeavor, I chose to update the look and feel of Oberweis Dairy, a company that takes pride in bringing quality, wholesome dairy products to its customer base. Because they still act as a delivery service as well, I chose to design a system of labels for a basket of six 11 oz. bottles. Three types of milk (skim, 1%, and 2%) are featured in this carrying case. The pastel labels reflect the psychologically associated colors of milk types, as well as showcase the premium factor when set against the white milk. This solution is indicative of why Oberweis is “Simply the Best”.
Identity redesign
As my first packaging endeavor, I chose to update the look and feel of Oberweis Dairy, a company that takes pride in bringing quality, wholesome dairy products to its customer base. Because they still act as a delivery service as well, I chose to design a system of labels for a basket of six 11 oz. bottles. Three types of milk (skim, 1%, and 2%) are featured in this carrying case. The pastel labels reflect the psychologically associated colors of milk types, as well as showcase the premium factor when set against the white milk. This solution is indicative of why Oberweis is “Simply the Best”.
