The mobile app is a tiered approach (A, AA & AAA) to keeping fans of Overstrike engaged.
At a base-level (A), the app starts off as a Magazine-layout inspired aggregator of hard to find tech / spy feeds. The feeds themselves are a mix of real life stories and tech as well as a good mix of stories that further the lore.
At key points (AAA), a new function (previously hidden or obfuscated) such as google goggles or layar unveils itself, giving the content an additional dimension (ie reports or articles based on your location) but more importantly allowing viewers to now become participants in a secret war against impossible odds
In between key points (Events), a series of challenges (3 to 5) can be surfaced to app users that leverage the new feature. So for example, following GDC we could surface a mission asking users to take a picture of fringe tech (whether that is an overstrike poster or an actual gadget).
All the while keeping them engaged by gamifying participation and completion of missions.