OSN is a Pay-TV platform broadcasting across the Middle East. It combines the very best quality content, the latest movies, series and documentaries, with state-of-the-art PVR technology.
With this in mind, we set about creating a fresh brand positioning “Redefining The Television Experience”, based around OSN’s ability to provide exclusive content first, and the technological benefits of the service.
Ensuring an unrivalled viewing experience. We were approached with the opportunity to develop the off-air aspects of the brand, strategically and creatively, building upon the work that had been completed for their recent on-air rebrand.
With this in mind, we set about creating a fresh brand positioning “Redefining The Television Experience”, based around OSN’s ability to provide exclusive content first, and the technological benefits of the service.
This positioning would fuel our creative work and help to build their customer base across all markets, and maximise the lifetime of their existing customer base.
We developed a new off-air logotype that offers increased versatility across communications that span the entire customer journey from advertising and online, to retail and packaging.
This was all tied together using an inventive and evocative strapline:
OSN. Just imagine.
We developed a new off-air logotype that offers increased versatility across communications that span the entire customer journey from advertising and online, to retail and packaging.
To complement this, we created an off-air kit of parts, including icons, generic graphic properties, devices for housing content, and product imagery that together reflect the high quality of OSN’s service.
This was all tied together using an inventive and evocative strapline:
OSN. Just imagine.
Kit of parts
Website
Retail
Billboards
Posters
Packaging
