The brief required to generate an identity for a magazine. The audience for this project oscillates from 18 y/o to 35 y/o inclusive of both genders. Plus it should be a magazine featuring general interests around lifestyle. Research showed that magazines that complies with the audience and its price are often related to specific interest or its a general lifestyle magazine, such as Smith magazine. Therefore, I aimed for a typography choice and layout system that allows to compose elegantly yet relaxed and avoid conveying predominantly masculine graphics. Specifically I used serif typefaces to compose most of this project. I took a Smith Magazine as a big part of my influence as it has a very established layout system.
