OPERATION SMILE CALENDAR
Featuring illustrations donated by award winning illustrators Shy the Sun, Impressions Rives Design paper stock, a metallic foil finished cover and UV spot glossed pages, we created a calendar that holds a very important message. By matching the two halves of the calendar on a monthly basis you will see how easy it can be to fix a child’s smile. Operation Smile, an international children’s medical charity, sold the calendars to the general public, to raise money to fund future operations.
The calendar was awarded Gold Craft Loerie Award in 2012.
AGENCY: SAATCHI & SAATCHI
Creative Director: Sammy-Jane Every, Art Director: Natalie Vella, Copywriter: Melanie Horenz, Illustration: Shy the Sun
HOW IT WORKS
INDIVIDUAL ILLUSTRATIONS
