OUR ROLETo differ the Bigmedia brand and come up with an unique communication concept that could be developed into creative and strategic tools.
CHALLENGE
Every OOH company communicates the same way, clients and media professionals are often confused because there are so many types of outdoor communication possibilities. And there are no facts, studies or tools to convince advertisers why they should really invest into expensive ooh formats.
SOLUTION
The main idea was to come up with something more than just crappy product presentations that no one cares about. Our team has designed and created a little world of outdoor advertising, a virtual tool and the first slovak amusement park - OOHLAND. It's really an amusement park with attractions and characters, but most of all it presents outdoor at its best. Here you can find all products and learn about their advantages, the park is filled with videos, case studies, research and facts which prove that out of home really works.This virtual space will be used and developed continually by adding news, facts, case studies and products. The entire communication of Bigmedia brand will be built around the concept of education and motivation to do better out of home communication. And in OOHLAND, everyone can learn how to do it.
TARGET GROUP
communications and media professionals, marketers and advertisers
OOHLAND
www.oohland.sk
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