The concept of narrative used in the OODA Showreel assumes the duality sculpture / architecture.
We were inspired by Dan Graham when developing an ongoing series of freestanding, sculptural objects based on OODA Projects. They represent a hybrid between a quasi-functional space and an
installation that serves to expose processes of perception and creative solutions for international
Create with OODA 's portfolio a showcase that reveals not only the inspiring creative solutions for each program, but the entire scope and complexity of each project.
We created a visual narrative that explores the volumetry of each of the works in the portfolio. Along with this approach, we created for each project a descriptive context based on pictures, schematics and diagrams
that explain the who, why and how of each project.
All motion design, visual elements and chromatic references are based in the universe developed for OODA
in applications as diverse as website, tablet and corporate identity.
We developed two videos, one of them more compact with the key works of the first 2 years of activity and another with a more extensive showcase and detail regarding all the significant works of the architecture office.