New campaign for ONI (Organismo de Nutrición Infantil), a benefit association that helps children in Mexico with malnutrition. The concept of the campaign named "Tu celebración ayuda" (Your Celebration helps) is to donate any celebration that you have: a birthday party, a wedding, an anniversary, etc. Instead that the people give you a present or money for the party, they can donate this money to help the children.

 

In the semifinal round of the contest Caracol de Plata.


I was the Creative Director, Copywriter and Illustrator.