With the trend of megastores and supermarkets trends in India, the local vendors and provisional stores are becoming extinct. Supermarkets are usually located near residential areas to attract consumers and provide availability of a broad selection of goods under a single roof at relatively low prices. There are a number of benefits they give to consumers including convenience and price. The wide variety of products, brands, prices and attractive offers makes the shopping experience easier and less time consuming It encourages buyers to purchase more than they need so that the supermarket become a hub for consumerism to flourish.
