- OM | of the movement
A yoga studio. A fictional company. A lesson in all that is Branding.
- This project is the culmination of the creation of a fictional company. Many aspects were involved...from writing mission and vision statements, creating a brand and infusing logo and brand attributes through multiple facets in the world of business and marketing.
Mission: Om is a united community that invites individuals to explore the many facets of yoga. Focusing on transformation and personal growth, yoga is used as a path toward spiritual awakening, emotional growth, intellectual refinement, and physical unfolding. Yoga has been described as “the art of getting good at being yourself. “ Om provides a nurturing environment to promote such self-actualization while sustaining principles of a healthy active lifestyle. Somewhere in the melting pot of the many benefits of yoga practice students find themselves, grow into themselves, and become themselves.
- Vision: Our ultimate goal is to enrich and unite lives of individuals by promoting sustainable choices in health and fitness, nurturing personal growth, and transforming habits. The studio functions as a daily retreat, a home away from home, a third place.
- Core values: Inspiration, Sustainability, Health Consciousness, Nurture, and Trust.
Personality: Calming, Genuine, Positive, Accepting, And Encouraging.
- Positioning and Differentiation: Om is not a gym. We promote fitness in an accepting environment that promotes sustainable habits and healthy change. Our studio focuses on mental health as well, reducing stress and connecting the mind and the body. We are different from other yoga studios in that we do not specialize in a certain type of yoga, culture, or religious background. Our classes range from basic breathing to advanced yoga. We even have a unique open class with no time schedule, so that individuals do not feel rushed or pressed for time. This class encourages people to come and practice anytime during the day, for whatever amount of time they have. Personal attention and assistance is offered in many classes, encompassing the welcoming studio atmosphere.
- Target Market: The studio is open to all ages and walks of life, embraces diversity, and unites members in the yoga atmosphere of common consciousness. Many generations today are becoming more intuitive, earth conscious, and aware of healthy habits. In universal transformation, we’d like to welcome everyone to our state of mind.