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  • Decided to show the main stages of design process. It's more technical performance than conceptual. Anatomy of the font and eclectic aesthetic.
  • The concept of the poster and alternatives based on lettering for competition and exhibition OFFF 2013 festival
  • visual ideas  development
  • I start with a blank pages, white and full of opportunities. Ideas are moving the pencil on the paper.
  • Based on an analysis of trends, design cultures of Spain or Russia and different aesthetics choose examples for the further development of the concept. Making some sketches for type.
  • Developing letter shapes and methods of digital lettering. 15-20 modifications.
  • Consistently create the desired set of glyphs for the font.
  • Rendering
  • Not satisfied with the result. I continue to look for the right impression and develop an alternative.
  • Grids and layout development. I need to find the necessary proportions. Developing a composition of elements and compare basic sizes
  • Part of the initial visual reseach, photos of a butcher's shop in Serbia
  • As I said before, simple is the key word in this project case. Look at the mesh and textures, nothing special here
  • Modeling the shape of the letters. Based on previous sketches and clay forms. At the same time watching TV series
  • Tried to use alternative methods for visualizing. Processing.
  • Alternative sketch. Lack of skills in the processing
    But render A3 in 10-15 seconds. I continue to experiment with different techniques.
  • With a little creative thinking and some lower level manipulation of pixels in the processing.
  • Great that you can continue to work in the cafe. Without losing the pace of creative inspiration and work.
  • Final adjustments and analysis of parts and the overall impression
  • Final version
  • Wow! You watched all that I wanted to show