- OFF PISTE CIDER
- 'OFF PISTE - A MORE EXCITING CIDER, LIFE.'__
OFF PISTE: Backcountry skiing, often referring to skiing outside officially approved areas of a ski resort.Off piste apple's are grown in the New Zealand backcountry highlands, they are sun-ripened and patiently fermented to retain a unique crisp apple cider flavour. The name 'Off Piste' pays homage to the mountainous landscape of New Zealand, and also the idea that Off Piste's apple cider is off the beaten track, its unique, its exiciting, and it doesn't follow conventions.
The tagline 'A more exciting cider, life,' is a cheeky play on words also referencing the cider and the name.