OFB Shopping
- Stronger collaboration to fight the
competition from the inner city - Obos Forretningsbygg has six shopping centers in the suburbs of Oslo. They have been managed individually and basically competed with each other. Now their visual identity and marketing tools have been redesign to stand together against a much more threatening competitor, the inner city.
The logos was redesigned but the names and the butterfly was kept.More focus on the symbol and a more hi-end look.
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