八O+ (BaLing+) is a proposed new urban-based lifestyle publication in China. It cater to fulfill a desire in young post-80’s born individuals for gathering a community of fashionable art and culture trends. With an appreciation of the striking changes that occurred during Open-Up in China as the generation grew up, the brand will incorporate the fond memories of the past while looking forward to the future. 八O+ has the print component and digital component such as for ipad and smartphone.
Art direction/Graphic design: Qian Sun (Curious Sun)
Illustrator: Will McMahan, Sarah Jackson, Rebecca Mohrlang
Credit: Chen Peihong, Joe DiGioia