- Nyal - Tough Medicine
Outdoor Print Digital Social
- Mums have got enough on their plate. So when it comes to buying medicine for the family they want something that will work with zero fuss. Much like doling out tough love, we positioned Nyal as ‘tough medicine’ for busy families. The non-nonsense executions hit home. Sales jumped 54% during the campaign and year-end sales were up a 20% on the previous year.