Each customer has its own requirements and goals. The purpose of our work with the company Nya Hattfabriken (The New Hat Factory) has been to highlight the identity in order to strengthen and clarify the client's brand. It has been a challenge because there are many details that together feed into the overall impression.

“Nya Hattfabriken” is a small and odd restaurant in the city of Västerås, Sweden. The restaurant has with its unique concept become a welcome feature among the city's various range of restaurants. Our approach to the task is largely on an extensive research work in which we are inspired by booksellers, museums and old newspapers. We´ve got our inspiration from mixed materials from the past with materials from today.

Our work includes everything except the work to create the Nya Hattfabriken-logo.