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Bēhance

  • Nurture Finance
    A local commercial finance specialist

  • Brief: A local small business that deals in commercial finance needs a brand identity to show its uniqueness to the trade. The owner finds the current commercial finance market not appealing or approachable by the average local business person.

    Aim: To create a complete brand identity for a new local business. To show how Nurture finance offer the complete service with no need to consult any other lender or adviser.

    Audience: Small local businesses. SME (Small to medium enterprises)Developers.

    Idea: The main idea is to show the company offers a simple service of only five easy, nurtured steps. The system that is found through out the brand shows a simple 5 stage dot system that will also be included on the web site as a navigational device. The desired look and feel the company wants to portray is professional, elegant, new, minimal and clear, just like the service they offer. The colour scheme is consistent throughout to show the Burgandy red nurturing you through your stages of business with the company. The dot system is used at the base of all the paperwork sent to the client so they have a reference system of the stage they are currently at.