Nuroot is an all-natural organic fertilizer made from the mycelium of Mycorrhizal fungi. Unlike traditional fertilizers, Nuroot contains no chemicals therefore reducing pollution from agricultural watershed. Chemical saturated fertilizers are responsible for eighty percent of the phosphates that are flooding the world’s waterways. Nuroot doesn’t need the added chemicals because the mycelium act as an underground network, forming bonds with the roots of plants. The mycelium then acts as a direct conduit for the food and water the plants need to grow healthy and strong. The Nuroot project was also created as a part of the company. The Nuroot Project was designed to help out farmers in need around the world by sending them Nuroot and farming tools funded by donations.

Nuroot is a new innovative product made for people who want to live a more sustainable lifestyle. The initial branding concept was to create a look that reflects the ideas of innovation and sustainability and carry these ideas throughout the entire identity system. The square logo mark is simple yet modern while also being fresh and elegant. Each piece created reflects the sustainable aspect of the product and clean modern typography is used throughout. The packaging was designed to be reusable and as people begin to explore fun ways to reuse each piece they can share their crafty ideas with other Nuroot users online.