The Numbers Group is a new, local, independent investment firm that needed an effective inaugural branding solution - fast. They were looking for something that reflected the standard industry values, but shed the traditional look and feel - signifying the step into a modernized system. The selection of options below illustrates how the same idea can be visually interpreted in very different ways, and attempts to make
some of the traditional industry design elements relevant to a younger generation of investors in a new economic climate. Strong lines, clean fonts, a local skyline and use of a standard industry color reinvented within a modern palette all help to communicate the progressive, yet classic and trustworthy message of The Numbers Group.