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Nowy Sącz

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  • NOWY SĄCZ
    Corporate Identity


    TASK:
    The city of Nowy Sącz with its 720 years of tradition needed a new, fresh and recognisable visiual identification, which would reflect its multidimensionality, modernity, entrepreneurship, openness and history.

    SOLUTION:
    While analyzing a strategic documents of the city we noticed that the layout of the city recalls a human hand. Therefore, that symbol was used to design a new logo of Nowy Sącz.

    BENEFITS:
    The new courageous image of the city (logo and claim) not only caused controversy in the media, but also was awarded and recognized in many prestigious competitions!



    Client: Nowy Sącz City Council
    Design Firm: Papajastudio
    Country: Poland

    www.papajastudio.pl