Nottingham Cheese Shop Rebrand.
Nottingham based design agency Equator set the task of re branding the well known Nottingham Cheese Shop. The owners of the company wanted to keep the heritage of the cheese shop but incorporate homely and modern into their brand alongside a new logo.
I felt the cheese shop was lacking the ‘cheese’ about it as it was now a cafe and selling more franchise products than cheese itself - something I found rather disappointing. I wanted to bring the cheese back and make it interesting. I also found out that when trying to select a cheese from the array of different kinds they stock, it was almost impossible to choose and this I wanted to address through the brand as well.
I felt that this project would be a really good opportunity to experiment with type and print methods. Letter press and wood cut both are great visual ways to show quality and heritage. The tone of voice was friendly but also informative and interesting. The logo (current logo shown below) was given an update to coheir with the rest of the brand.