Northernmost is the result of an 8 week visual research project at Westerdals School of Communication, Oslo Norway. Fall of 2013
The intention of this project was to gain a deeper insight to cognac, both in terms of the product itself and designing for the category. In additions, there has been a few studys of design directions that connect to this category.
In regards to the actual design process, the main idea was to break down the visual language of the category and explore ways to break with the established paradigm of cognac brand design.
The self initiated brief asked for a Norwegian brand of cognac. The name is a reference to the oak the product is aged on, with the oak coming from the northernmost natural occurrence of sessile oak in the world; Edøy. The bottle takes inspiration from the mountainous landscape of Norway’s rugged northwest coast. The design itself is a classic scandinavian minimalist counterpart to an otherwise saturated category.