The objective of this project was to design a mountain ski resort that could compete with those found in Lake Tahoe, California. Nordic Ski Resort is Norwegian inspired and targets young enthusiasts. The goal of this project was to design the Nordic brand and develop it across all platforms necessary to further the identity. The sub-brand for this project is Spro, the village market. It would be located in the main village of the resort and be the source of fresh fruits and vegetables, like a farmer’s market.