A Self Initiated Brief
Problem - Lingerie is a garment of a personal nature, in relation to specific measurements for the body. To measure for such a garment lacks privacy and comfort, and is not something the majority of women have time for in their every day lives, which is a shame as we wear underwear daily.
Solution - A made to measure lingerie brand that brings the decision & precision elements of tailor made garments to the consumers home. A kit that creates a tactile browsing and choosing experience, that results in quality garments suited to each “client”. On becoming a client of Nonpareil, one would recieve new kits each fashion season creating an on going relationship between the brand and consumer.
All illustrations are drawn by myself & the fabric patterns are made from my own film photography.