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Bēhance

Nomad | Restaurant Branding

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  •  Nomad | Chinese and Levantine cuisine 

    We were assign to design the branding of a restaurant base on the fusion of two cultures, the Levantine and Chinese cousine. After a series of explorations and research we found that both cultures share a nomadic past. We choose to marry both cultures by creating a "mobile restaurant"  that will stay faithful to the ways of nomadic life style.

  • The Identity 
  • The logo is a symbolic representation of the marriage between the two cultures.

  • Business Cards 
  • Packaging Design
     Nomadic tribes rely heavily on nature for raw materials, for this reason we chose to construct our packaging out of leaves, an easily attainable material for them. Leaves can be found in almost any environment and are quickly disposed of.
  • The website nomad.com, is meant to inform guests and enthusiasts about the restaurant and its current location.
  • The menu is constructed out of a paper material, meant to mimic the qualities of leather. It is a hard cover with a paper menu inside. The paper can easily be removed and switched.
  • Complete Nomad Branding