Pitch for Nestle's countline range; Bar One, Kit Kat, Tex and Smarties, as a promotional campaign.
Our BIG IDEA was derived off a very simple mechanics base.
Buy Chocolates – Eat it!
Dial for Airtime!
Dial More and Win Big!
We did this by introducing an onomatopoeic device, designed tobe simplistic, iconic and instantly recognisable
in both look and communication tonality:
Visually, we have made use of a range of "everyday people" - The objective was make the campaign relevant and recognisable to a large target audience: e.g. "My granny looks like that..."