Nokia: The Amazing Everyday
Mummu was very proud to be part of Nokia’s £80m The Amazing Everyday campaign introducing the new LUMIA phone range. We were approached by Inferno Group to create an initial animation that then set the tone for what came next. We went on to construct a series of animations to be used as part of the campaign’s in-store and outdoor digital displays, as well as the global prime-time TV commercials, highlighting the phone’s sleek beauty and its easy-to-use operating system. The result: A sublime mixture of 2D and 3D, working to create a slick journey through a bespoke environment.