Nokia - North American Brand Platform
- Nokia
Connecting Best Friends - The Brief: Create a relevant brand platform that will re-establish equity for Nokia brand in the youth market.Insight: The Paradigm Of Friendship Has Changed. In an age of massive and impersonal “friend” groups, YoungExplorers are rebelling against never-ending friending. It’s about the quality,not quantity, of friendship.The Brand Platform: Nokia Connecting Best Friends
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