The insight to the campaign lay in the lives of the young. Their lives have not yet reached a point where their problems are of a serious nature - career and family pressures, money hassles, health issues. What they have to deal with are problems that are almost trivial.
However, in their heads, these 'issues' are not small at all, they are in fact 'epic'. Which shoes to wear to the party, where to hang out tonight, how to deal with a pimple, are all problems that become gigantic in their heads. And that's where Nokia comes in - as a savior to the young from their lives' epic dramas..