The taste of Nørregade sweets spreads to mind and body and makes it hard to be in even the worst mood – or being macho. The two tv-spots were supported by very simple posts on social media with stills from the spots.
The campaign won Epica Gold 2013 and Golden Award of Montreux 2014.
Goth:
While waiting for the bus a goth eats a sweet from Nørregade. It makes her smile agianst her will. But even the toughest and the most bad-tempered persons can’t fight the happiness that’s comes with eating the sweets from Nørregade.''
Tough guys:
While watching an action-movie two tough guys are eating sweets from Nørregade. It makes them think of their granny. They get soft and start crying together. Even the toughest and the most bad-tempered persons can’t fight the happiness that’s comes with eating the sweets from Nørregade.
