The solution sprang from the multicultural, raw Nørrebro quarter where the theatre is located. The identity consists of a logo, a range of Ns and a wide palette of strong colours. The Ns, each one individualised in form, express the theatre’s versatility and broad audience. The Ns and the colours give life to the identity with a liveliness that is further emphasised by the free-form style in which they are utilised, almost like graffiti tags. By way of contrast to the colourful and characteristic Ns, a hard black typography was chosen for the logo to express the theatre’s new visions.This way, the form and content of the identity are balanced in a way that reflects the theatre’s performances, from badges, posters, T-shirts and interior to the 15-metre high facade.
CLIO AWARDS Shortlisted / Corporate Identity
EUROBEST AWARDS Bronze winner / Corporate Identity